Events submission sites are powerful tools for increasing visibility in today’s digital world. Whether you’re promoting a new product, organizing a webinar, or planning a major conference, getting noticed by the right audience is essential. These platforms help you showcase your events to people actively looking for similar experiences, making them valuable for exposure and engagement.
Using events submission sites not only helps you reach a broader audience but also plays an important role in digital marketing. When you submit your events to these platforms, your event details often include backlinks to your website. These backlinks can improve your website’s SEO, boosting its ranking on search engines and increasing traffic over time.
Beyond visibility and SEO, the benefits of events submission sites extend to credibility and networking. Listing your event on trusted platforms builds brand authority and can attract media attention, partnerships, and potential customers who trust well-known event directories.
What Are Event Submission Sites ?
Event submission sites are online platforms that allow users to share and promote upcoming events. These platforms act like digital calendars or directories where both individuals and organizations can post event details. They cover a wide range of event types, including webinars, conferences, workshops, concerts, and more.
By using event submission sites, organizers can reach a much larger and more targeted audience. People searching for events in specific categories or locations often visit these sites, making them a valuable channel for increasing attendance and engagement. These platforms help make sure your event is visible to those who are genuinely interested.
Event submission sites usually allow you to include important event details such as title, date, time, location, description, and even a registration or ticket link. Some platforms also support images, categories, and tags, helping users find your event more easily. This added exposure can significantly boost your event’s success.
Additionally, submitting your event on multiple platforms can also improve your website’s search engine ranking. Many of these sites provide backlinks, which help increase your site’s authority and drive more organic traffic over time.
Key Features of Event Submission Sites:
Allow users to post event details (name, date, time, location, description)
Offer options to include registration links or ticket purchase URLs
Often provide categories (e.g., tech, health, business, entertainment)
Many have high domain authority and large user bases
Some sites allow multimedia uploads (images, videos, brochures)
Popular examples include:
Eventbrite
Meetup
Facebook Events
10times
Eventful (now part of Audacy)
Evvnt
AllEvents.in
These platforms cater to a wide range of event types—from local meetups to international conferences, concerts, online webinars, workshops, and more.
Why Are Event Submission Sites Important ?
Event submission sites play a key role for businesses, marketers, event planners, and individuals. These platforms help in promoting events to a wide and relevant audience, which can boost attendance and engagement. They act as a central space where people can easily discover events based on their interests or location.
One major benefit of using event submission sites is their impact on visibility. By listing your event on popular platforms, you increase the chances of attracting more attention from the right audience. This can lead to higher registrations, more inquiries, and greater brand awareness.
Another important benefit is SEO. Many event submission sites offer backlinks to your website, which help improve your site’s search engine ranking. These backlinks add value by increasing your site’s authority and driving organic traffic, supporting long-term online growth.
Amplifying Visibility and Reach
Listing your event on well-known events submission sites like Eventbrite, Meetup, or 10Times can significantly boost visibility. These platforms attract thousands, sometimes millions, of visitors who are actively searching for interesting events. By featuring your event here, you expose it to a broader audience who may not have discovered it otherwise.
Driving Targeted Traffic
People visiting events submission sites are usually seeking specific types of events to attend. This means the traffic coming from these platforms is highly targeted. Since these visitors already have an interest in events like yours, they are more likely to engage, register, or share your event with others.
Enhancing Brand Awareness
Regularly submitting well-organized events to trusted events submission sites helps establish and strengthen your brand identity. Over time, users begin to recognize your name or organization, which builds familiarity and trust within your niche or industry.
Providing Social Proof
Events featured on reliable events submission sites often show attendee numbers, ratings, and comments. This visible engagement acts as social proof, making your event appear credible and more appealing to new visitors.
Cross-Promotion Opportunities
Many events submission sites offer features for sharing events across social media, email newsletters, and even integrations with tools like Google Calendar or Zoom. These options enhance promotion and can lead to your event gaining more attention and a wider audience.
How Event Submission Sites Are Important for SEO
Now let’s explore the most strategic part of this topic—the SEO value of event submission. Search Engine Optimization (SEO) is the art and science of ranking higher in search engine results, and event submission sites can significantly contribute to this goal.
High-Quality Backlinks
Most reputable events submission sites give you the option to include a link back to your official event page or business website. These links, known as backlinks, are extremely valuable for search engine optimization (SEO). When these links come from trusted and high-authority domains like Eventbrite, Meetup, or 10Times, they transfer significant SEO strength—often called “link juice”—to your website. This helps boost your website’s authority and can improve its ranking on Google and other search engines, making it easier for people to find your site online.
Local SEO Boost
If your event is focused on a specific city or region, posting it on local events submission sites can give your website a strong local SEO advantage. These platforms often work with local listings and services like Google Maps, which helps your event show up in location-based searches. When people in your area search for events “near me” or within their city, your event is more likely to appear, increasing attendance and brand recognition in your local community.
Keyword Optimization
When using events submission sites, you are typically required to enter key information such as the event title, detailed description, and relevant tags. These sections provide an excellent chance to include the keywords that are most important to your business or niche. By carefully placing keywords that your target audience searches for, your event listings can become more discoverable. Over time, your events may even show up directly in Google search results, bringing more organic traffic to your website.
Fresh Content Signals
Search engines favor websites that are kept up to date with fresh, relevant content. Adding event listings on events submission sites offers dynamic, time-sensitive content that can signal to search engines that your site is active and trustworthy. Submitting new events regularly not only keeps your brand visible online but also helps search engines recognize your website as current, which can improve or maintain your rankings over time.
Referral Traffic
Even if the SEO benefits take time to build, events submission sites still generate direct referral traffic. Visitors who browse these platforms often click on event links to learn more, bringing them straight to your website. This type of traffic is already interested in your event, which can lead to longer visits, more interaction, and higher chances of registrations or conversions. This makes event submissions an effective way to attract engaged users to your site.
Benefits of Event Submission Sites Backlinks
Backlinks remain one of the top three ranking factors in Google’s search algorithm. Event submission sites are a strategic goldmine for acquiring high-quality backlinks. Here’s how and why:
DoFollow and NoFollow Links
Many events submission sites offer DoFollow backlinks, which help pass valuable link equity or “SEO juice” directly to your website. This can improve your website’s search engine rankings over time. Even when a platform only offers NoFollow backlinks, it still benefits your site by adding diversity to your backlink profile. Google values a natural mix of DoFollow and NoFollow links, so both types contribute to a healthy and balanced link-building strategy.
Safe, White-Hat Strategy
Using events submission sites to build backlinks is considered a safe and ethical, white-hat SEO strategy. Unlike tactics like purchasing backlinks or using spammy directories that can result in penalties, submitting events is a Google-friendly approach. It’s natural, relevant to your content, and offers genuine value to users who are interested in discovering real events and information.
Niche-Relevant Backlinks
One of the biggest advantages of using events submission sites is that you can choose platforms that match your industry or niche, whether it’s technology, education, entertainment, or business. Getting backlinks from sites that are closely related to your niche increases the relevance of those links, making them more effective for SEO and building domain authority.
Long-Term Link Value
A major benefit of submitting your events to events submission sites is the long-lasting value of the backlinks. Even after your event ends, the listing often remains live on the directory. This means your backlinks stay active, continuing to support your website’s SEO and helping attract traffic for months or even years afterward.
Anchor Text Opportunities
Most events submission sites allow you to customize the anchor text used for your backlinks. This means you can strategically include specific keywords within the clickable text, helping search engines better understand what your page is about. Optimized anchor text enhances your SEO targeting and can make your content rank higher for those keywords.
How to Do Event Submission Effectively
To truly leverage event submission as a digital strategy, it’s crucial to follow a structured and optimized approach. Here’s a step-by-step guide:
Step 1: Choose the Right Platforms
Not every event submission site is suitable for every event. Choose based on:
Industry relevance
Location
Domain authority
User base size
SEO benefits (DoFollow links, indexability)
Step 2: Prepare a Comprehensive Event Description
Ensure your event listing includes:
A compelling title (with keywords)
A detailed description (300–500 words recommended)
Date, time, location (or virtual link)
Registration link
Contact information
Social media handles
Step 3: Use Professional Visuals
Including eye-catching visuals like banners, flyers, or logos can greatly improve engagement on event submission sites. A well-designed image not only makes your event stand out but also increases the chances of users clicking through to learn more or register. Many event submission sites allow you to upload multimedia files, so take advantage of this feature to enhance your listing. Visuals add credibility, attract attention, and help communicate your event’s theme or purpose more effectively.
Step 4: Insert Backlinks Strategically
When using event submission sites, always make sure to include a link to your official website, landing page, or a dedicated page for the event. This backlink should be placed in a natural and strategic way within the event description or contact section. Whenever possible, use keyword-rich anchor text that relates to your event or business. This not only drives direct traffic but also strengthens your SEO efforts by improving keyword relevance and link authority.
Step 5: Promote and Monitor
After your event is published on various event submission sites, take the next step by promoting your listing on social media platforms, email newsletters, and relevant online communities. This helps expand your reach and brings more eyes to your event. In addition, use tools like Google Analytics to track referral traffic and user behavior from each site. Some event submission sites even provide built-in analytics, helping you monitor views, clicks, and engagement directly from the platform.
Best Practices for Event Submission for SEO
Here are some pro tips to ensure you get the maximum SEO benefit from your event submissions:
Avoid duplicate content. Each event submission should have a slightly unique description.
Don’t keyword stuff. Focus on readability and user engagement.
Use structured data. If submitting to your own site, use event schema markup for better visibility in SERPs.
Regular updates. Edit and update event listings if details change. Google favors accuracy.
Build citations. Ensure your business name, address, and phone number (NAP) are consistent across all listings.
Examples of High-Quality Event Submission Sites
Here’s a curated list of popular and high-authority event submission websites:
| Platform | Domain Authority (DA) | Type |
|---|---|---|
| Eventbrite | 92 | Global, Professional |
| Meetup | 91 | Community, Local |
| Facebook Events | 96 | Social Media |
| 10times | 72 | Business, Expo |
| AllEvents.in | 68 | Local & Global |
| Evvnt | 66 | Multi-industry |
| Eventful (Audacy) | 75 | Concerts, Entertainment |
| EventCrazy | 62 | Family-friendly |
| KonectCity | 55 | Regional |
| Local.com | 60 | Local Listings |
Event Submission for Businesses, Marketers, and Bloggers
Whether you’re a local service provider, a SaaS company, a digital marketer, or a blogger launching a masterclass, event submission works in your favor.
For Businesses:
Promote webinars, workshops, launches, trade shows
Increase B2B or B2C lead generation
Gain exposure in industry-specific directories
For Marketers:
Build high-authority backlinks
Generate qualified traffic
Showcase expertise with branded events
For Bloggers and Influencers:
Promote live sessions or online courses
Grow personal brand through free events
Network with attendees and co-hosts
Challenges to Watch Out For
While event submission is powerful, it’s important to be mindful of potential pitfalls:
Low-quality directories: Avoid spammy sites that might hurt SEO
Outdated listings: Always update or remove old events to maintain credibility
Lack of engagement: A listing without promotion won’t yield much traffic
No analytics tracking: Without data, you can’t measure success or ROI
Conclusion
In conclusion, event submission is a highly effective yet underutilized digital marketing and SEO strategy. By leveraging reputable event submission sites, businesses, marketers, and individuals can significantly boost their online visibility, drive targeted traffic, and gain valuable backlinks that enhance search engine rankings. These platforms not only help promote events to a wider audience but also contribute to brand awareness, credibility, and long-term SEO growth.
When done strategically—by choosing the right sites, optimizing content, and maintaining consistency—event submissions can become a powerful tool in your digital arsenal. Whether you’re hosting a local workshop, a global webinar, or a product launch, tapping into the potential of event directories ensures your event gets the attention it deserves while also strengthening your online presence. Integrate this strategy into your digital marketing plan today and watch your reach and rankings grow.
